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		<title>Comments : Tips for Selecting Search Engine Keywords &#8211; WebMaster View - WebMaster View</title>
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		<description>Your keywords are the most important aspect of your marketing plan. If they are not selected with great accuracy, the right people might not have a chance of finding out about it.</description>
		<pubDate>Wed, 15 Apr 2026 05:21:01 +0000</pubDate>

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			<title>Comments : Tips for Selecting Search Engine Keywords &#8211; WebMaster View - WebMaster View</title>
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			<description>Your keywords are the most important aspect of your marketing plan. If they are not selected with great accuracy, the right people might not have a chance of finding out about it.</description>
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			<title>Mike</title>
			<link>https://www.webmasterview.com/2011/04/selecting-search-engine-keywords/#comments</link>
			<pubDate>Fri, 08 Apr 2011 17:08:16 +0000</pubDate>
			<dc:creator>Mike</dc:creator>
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			<description><![CDATA[Charles - I agree with consulting potent]]></description>
			<content:encoded><![CDATA[Charles - I agree with consulting potential customers, there are always keyword ideas that come up from conversations with other search users.  What I may search for isn't necessarily what you may search for.  

In regards to the evaluation though, popularity is nice - but what about analyzing that popularity against the competitiveness of the keywords?  Or other companies that are optimized and targeted those keywords as well?  

Also, what someone does with the selected keywords makes a difference.  Are they tweaking or rewriting the on-page copy? Are they ensuring there are no technical obstacles from the crawlers to efficiently crawl the site?  Are they implementing an off-page linking strategy of any sort?]]></content:encoded>
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