WebMaster View – Twitter http://www.webmasterview.com/tag/twitter/ Master the Web Thu, 10 Jun 2010 17:53:04 +0000 en hourly 1 http://media.webmasterview.com/logo/icon.png WebMaster View – Twitter http://www.webmasterview.com/tag/twitter/ 50 50 Master the Web URL Shortening Destroying the Web http://www.webmasterview.com/2009/06/url-shortening-destroying-the-web/ http://www.webmasterview.com/2009/06/url-shortening-destroying-the-web/#comments Tue, 16 Jun 2009 18:40:49 +0000 Syam Kumar R http://www.webmasterview.com/?p=25 We make good descriptive URIs just to get it converted to some random meaningless string. :(

Believe it: the humble hyperlink, thanks to pervasive URL shortening, can now be wielded as a weapon. The internet is the house that PageRank built, and it’s all predicated on hyperlinks. Once you start making every link your special flavor of “shortened” link, framing the target content — heck, maybe wrapping it in a few ads for good measure — you’ve completely turned that system on its head.

Read the full article: Url Shorteners: Destroying the Web Since 2002

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